Last year’s Navigator started at just over $85,000. This one is far pricier.
Lincoln’s flagship SUV is now entering its fifth generation, and as you probably guessed when we first covered it back in August, it’s certainly no less expensive for it. In fact, the Navigator is already one of the most expensive vehicles sold by Ford Motor Company’s luxury marque, and this 2025 model leaving five-figure price tags behind just hammers that home. If you want a brand-new Lincoln Navigator Reserve — which is the new entry point going forward, rather than the Premiere — it will set you back $101,990.
Technically, the new Navigator is just under $100K…before destination charges. Factoring in the extra cash you have to pay anyway, this latest-generation model is $15,000 more expensive than the outgoing 2024 model to start. Bearing all that in mind, though, shopping at the other end of the lineup for the Black Label isn’t as much of a price shock as you’ll find at the entry point.
Like before, you’ll be able to get the Navigator in either standard wheelbase or long-wheelbase “LWB” form (rather than the ‘L’, as it was in previous model years). The Jet Package is a step up from the base Reserve, adding in a host of gloss black aesthetic touches for a starting price of $104,990.
At the top end, the 2025 Lincoln Navigator Black Label still rounds out the lineup with a starting MSRP of $118,490. That’s about $4,800 more than the 2024 model, while opting for the LWB version will up the price by another $2,995 (or $2,990, on the lesser trims).
For the extra cash, you are getting a completely revamped SUV with a huge 48-inch panoramic display inside. The exterior and interior have both been revamped, while at the rear you get a new split-folding tailgate. The only place you don’t get anything new is under the hood. As in the previous generation, you still get a 3.5-liter twin-turbocharged V6, putting out 440 horsepower and 510 lb-ft of torque through a 10-speed automatic transmission. All-wheel drive still comes by default, so there is no rear-wheel drive option available.
Order banks for the 2025 Lincoln Navigator are open, and the automaker says it will begin delivering these fifth-generation SUVs to customers and showrooms by next spring.
