You get a ton of upgrades with the Ford Ranger Performance Off-Road concept, but the most compelling exterior item has to be those bumpers.
They look like the Ranger was designed around the bumper. Mighty cool. It comes pretty close to what General Motors has done with their Colorado Zr2 Bison, and AT4X AEV. That’s not a mistake.
While this Ford Ranger (based on an XLT) Performance Off-Road concept mirrors the GM cousins, it still has an identity all of its own. It has the look of the Ranger Raptor, without the excessive off-road (and powertrain) upgrades. This should be a much more affordable, and (to many) logical option.
The Ranger Ford Performance Off-Road concept package targets the overlanding space. Available on 2024 Ranger XLT and Lariat models with four-wheel-drive equipped, this package elevates the truck’s capability with an ARB overland suspension kit. ARB also provides new front and rear bumpers with additional recovery points, while an onboard air compressor, SOLIS lights, and a 47-quart refrigerator/freezer are also available.Ford
This is a segment that Ford will find tough competition with soon. Sure, the biggest threat is General Motors for now. Soon, we’ll see some new trucks, and upgraded trims coming from Toyota. Even Nissan is getting in on the act with cool retro-themed upgrades.
As you can see from the image above, the Ranger is part of Ford’s Project ORV. This covers many of their vehicles, giving them a beefier option for overlanding and off-road driving. It also bumps up the styling by quite a bit.
Check out the Ford Ranger concept at the 2023 SEMA show in Las Vegas, NV. It goes from October 31 through November 3.