Overall sales results for the 1st-half of 2024 are down for the full-size pickup trucks. This is a worrisome sign, but there are some bright spots as well. Ford F-Series and Ram trucks lose ground, but GM and Toyota are growing sales. Here are the biggest movers, shakers, and losers. Let’s dig in!
When you combine the Chevy Silverado and GMC Sierra sales – they are the most popular full-size pickup truck by a long shot. The gap between the GM Trucks and F-Series continues to grow.
U.S. Full-size/HD Pickup Truck Sales: Q1+Q2 2024
| Model | Q1+Q2 2024 | Q1+Q2 2023 | Change (%) |
|---|---|---|---|
| GM Trucks (COMBINED)* | 421,220 | 407,078 | 3.5% |
| Ford F-Series | 352,406 | 382,893 | -8.0% |
| Chevrolet Silverado | 272,435 | 264,070 | 3.2% |
| Ram Trucks | 179,526 | 223,049 | -19.5% |
| GMC Sierra | 148,785 | 143,008 | 4.0% |
| Toyota Tundra | 78,454 | 59,735 | 31.3% |
| -> F-150 Lightning** | ->15,645 | ->8,757 | 78.7% |
| Tesla Cybertruck | ~11,688 | New | New |
| Nissan Titan | 8,209 | 10,550 | -22.2% |
| Hummer EV (Truck/SUV) | 4,597 | 49 | 9,281% |
| -> Silverado EV*** | ->3,257 | ->New | New |
| —– | —– | —– | |
| TOTAL: | 1,056,100 | 1,083,354 | -2.5% |
If you take a look a look at the electric pickup sales, they are growing and the Ford F-150 Lightning is currently on top. It’s followed by the Cybertruck, the Hummer EV, and Silverado EV. Rivian does not report specific R1T sales until much later. Also, we often track the R1T along with midsize pickup trucks because of its size.
Check out the video below as Tommy and I discuss full-size and midsize pickup truck sales.
