This project Ram, which will debut at the 2023 SEMA show, reminds us of one of our own builds…
Update 10/20/2023: Stellantis cancelled its plans to debut special builds at this year’s SEMA show, and will not be present at the LA Auto Show or CES in January, either. All the information below was published before the automaker pulled out of SEMA, though it may still debut the truck as a standalone reveal at some later date.
Ram just teased these two teased images, and it sure looks like a built-up Ram HD Rebel to me. For those of you who don’t know: the Ram HD Rebel is an off-road-oriented truck, that’s capable of towing up to 14,670-lbs, and hauling up to 3,140 pounds. While it isn’t as off-road capable as the mighty Power Wagon, it still has rugged chops.
There are some notable modifications done to this rig, most of which we can pick out on these two images. I can see a hint of a beefy looking wheel, but I’m not sure if it’s a bead-lock-style. There are fender flares and the tires looks chunkier than the LT285/70SR17D OWL ATs on the HD Rebel. In addition, there’s a bit of a lift, so I would expect a modified suspension as well.
We can just make out an overland-themed bed mounting system, or cap/camper as well. There looks like there is a light-bar or some kind of roof rack in the first image. It’s hard to tell, but that’s half the fun, right?
As I mentioned before, the theme of this Ram project reminds me of our project Trailhound. Admittedly, we began this transformation on a rather different type of Ram HD than the Rebel or Power Wagon. Still, our truck turned out great. In hindsight, maybe we should have bought a HD Rebel and added a few bits?
The 2023 SEMA Show takes place October 31, 2023 until November 3, 2023 in Las Vegas, Nevada. TFL Studios will be there too, so stay tuned for more updates!