Ram Trucks reportedly shows a concept vehicle to what could be the next Ram Dakota midsize pickup truck. This occurred at a closed-door Ram dealership meeting in Las Vegas, NV this week. No images or videos were allowed, so we only have some reports from the meeting participants. Also, the “Dakota” name is not being confirmed at this time.
This is according to a report by Automotive News.
One of the dealership representatives says that Ram is getting a new entry into the midsize pickup truck segment in the United States. The dealership representative’s quote is: “Ram is getting back in the [midsize] game.” according to the linked story from Automotive News. This is a strong sign that the concept truck that was shown this week is more than just a show vehicle to get people excited.
The second piece of information we have is that it’s an electrified pickup truck. It’s not completely certain or clear whether it’s an all-electric pickup truck or a gas/electric hybrid. Either way, Ram needs a special powertrain in its next midsize pickup truck in order to make it competitive and make inroads into market share that is currently controlled by the Toyota Tacoma, Chevy Colorado, Ford Ranger, Nissan Frontier, and Jeep Gladiator (just to name a few).
While a special power plant is important, the next Ram midsize truck must be affordable and competitively priced as a base work truck. What do you think? Let us know in the comments below.
There is a report from this dealership meeting, that the next Ram midsize truck concept that was shown look similar to the Ram Revolution concept truck that Ram showed earlier this year. As far as concept trucks are concerned, the Revolution is a cool futuristic look but it’s not what we will be seeing with a production Ram 1500 REV pickup truck.
When should we expect this next Ram midsize pickup truck? I am guessing it will come after the Ram 1500 REV production truck. This means we are looking at some time in the 2025 calendar year. It will be a highly competitive time to re-enter the U.S. midsize truck segment.
Here is a look at the Ram Revolution concept pickup truck.
