Ram Truck has begun the second phase of its ‘Built to Serve’ trucks.
These Ram trucks revealed Thursday will honor firefighters, while future special editions will be a tribute toward police officers and emergency medical service providers. Production will start this month at the Sterling Heights Assembly Plant in Michigan. Available in Redline, or Diamond Black exterior colors, this firefighter-themed Ram 1500 Built to Serve edition has a black interior with orange accent stitching.
“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities. Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Mike Koval Jr., Ram brand CEO
Available at Ram dealers later this year, the Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $46,625, plus $1,795 destination. Packages for Ram Built to Serve editions are available on Big Horn models and in all body styles and all powertrains They come loaded, and have an off-road package (4×4 Off-Road Group) as part of the deal.
The Built to Serve firefighting edition Ram comes with:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram’s Built to Serve trucks get unique exterior touches like an all-black grille and surround, black bumpers and black-bezel premium lighting setup. Ram gave this edition color-matched wheel arch flares, blacked-out badges and black dual exhaust tips. It also gets 20-inch aluminum wheels with a Technical Gray finish. These wheels are unique to this edition, and Ram added black side steps too.
The interior has unique touches as well. Ram included a Black Onyx Chrome interior trim that include Built to Serve-embroidered Velcro panels on each front seat. There are additional Velcro panels on each front seat inboard shoulder panel. The purpose? These Velcro sections are strategically placed for owners to attach their favorite flag, badge or whatnot. On top of that, the front seat-back panels are covered with attachment points. Known as Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE), it’s webbing to attach additional equipment to.
Keep an eye out, more Built to Serve editions are on the way!
