Chevy Tahoe & GM SUVs Control 59.7% of Full-size SUV U.S. Market in 2023 – All SUV Sales Grow with One Exception (Winners & Losers)

2023 chevy tahoe suburban gmc yukon ford expedition jeep wagoneer nissan armada toyota sequoia

The world of large full-size three-row SUVs is alive and well. These huge truck-based family movers are surging back in sales in 2023. It’s no surprise that General Motors SUVs are still in the lead. They control a huge 59.7% percent of this segment in the United States. Ford and Lincoln are doing way better in 2023 (than in 2022). Check out all the latest sales information and rank below.

U.S. Full-size SUV sales: Full-year 2023

ModelFull-year 2023 salesFull-year 2022 salesChange (%)
Chevy Tahoe110,328105,7564.3%
GMC Yukon82,27182,304-0.04%
Ford Expedition73,39662,00718.4%
Chevy Suburban52,82050,9513.7%
Cadillac Escalade41,68940,2473.6%
Jeep Wagoneer29,14936,219-19.5%
Toyota Sequoia22,1825,314317.4%
Nissan Armada21,18511,92377.7%
Lincoln Navigator17,54913,20632.9%
Infiniti QX8012,6967,20676.2%
Jeep Grand Wagoneer10,61811,736-9.5%
Lexus LX6,9593,64291.1%
TOTAL FULL-SIZE SUV SALES480,842430,51111.7%

Here is a closer look at each brand separately.

When you combine all of the General Motors SUV sales they comprise 59.7% of the entire full-size three-row SUV market. Impressive!

GM Models (#1)Full-year 2023 salesFull-year 2022 salesChange (%)
Chevy Tahoe110,328105,7564.3%
GMC Yukon82,27182,304-0.04%
Chevy Suburban52,82050,9513.7%
Cadillac Escalade41,68940,2473.6%
TOTAL287,108279,2582.8%

Here is a closer look at the Ford and Lincoln SUVs. These are in the #2 overall sales position for the year. Together they grew by a considerable 20.9%.

Ford Models (#2)Full-year 2023 salesFull-year 2022 salesChange (%)
Ford Expedition73,39662,00718.4%
Lincoln Navigator17,54913,20632.9%
TOTAL90,94575,21320.9%

Here is a closer look at the Jeep SUVs. These are in the #3 overall sales position for the year, but this is the only brand of full-size SUVs that declined in 2023.

Jeep Models (#3)Full-year 2023 salesFull-year 2022 salesChange (%)
Jeep Wagoneer29,14936,219-19.5%
Jeep Grand Wagoneer10,61811,736-9.5%
TOTAL39,76747,955-17.1%

Here is a closer look at the Nissan and Infiniti SUVs. These are in the #4 overall sales position for the year. Together they grew by 77.1%.

Nissan Models (#4)Full-year 2023 salesFull-year 2022 salesChange (%)
Nissan Armada21,18511,92377.7%
Infiniti QX8012,6967,20676.2%
TOTAL33,88119,12977.1%

Here is a closer look at the Toyota and Lexus SUVs. These are in the #5 overall sales position for the year. Together they grew by a huge 225.4%.

Toyota Models (#5)Full-year 2023 salesFull-year 2022 salesChange (%)
Toyota Sequoia22,1825,314317.4%
Lexus LX6,9593,64291.1%
TOTAL29,1418,956225.4%

Here are Roman and Tommy with an updated 2025 Chevy Suburban. The updated Tahoe and Suburban are coming to market later this year.