Sales Report: Toyota Tacoma Keeps Winning, Ridgeline and Maverick Nearly Double Sales in February 2023

Will the new Chevy Colorado slow down Tacoma sales?

2023 toyota tacoma ford maverick honda ridgeline february sales report numbers

United States pickup truck sales are generally up in February 2023. The aging current generation of the Toyota Tacoma is still increasing in sales and still winning the sales game. Although we do not have the sales numbers for Chevy Colorado or the Nissan Frontier, it’s fairly safe to assume that they have not taken the sales lead from the popular Tacoma.

The Honda Ridgeline and Ford Maverick nearly doubled their sales when compared to February 2022. The Ridgeline is still outselling the current Ford Ranger by a significant margin.

This space is quickly heating as the first all-new 2023 Chevy Colorado pickup trucks are being shipped to dealers for delivery. We do not have confirmation on the all-new 2023 GMC Canyon shipments yet, but they are not far behind. The new Colorado will take some time to build up volume, but it may eat away at the overall Tacoma sales.

Rumor has it that the new 2024 Ford Ranger will begin production this summer with deliveries in the fall of 2023. Also, the all-new 2024 Toyota Tacoma is not far away.

General Motors, Nissan, and Jeep have not reported sales numbers for February. Most companies are reporting sales on a quarterly basis.

February 2023 Mid-size Truck Sales

ModelFeb 2023Feb 2022Change (%)YTD 2023YTD 2022
Toyota Tacoma17,05816,1855.4%34,90931,470
Honda Ridgeline4,6492,47987.5%7,8105,837
Ford Ranger3,9626,126-35.3%6,83311,363
– GM (COMBINED)– (coming in Apr)
Chevy Colorado– (coming in Apr)
Jeep Gladiator– (coming in Apr)
GMC Canyon– (coming in Apr)
Nissan Frontier– (coming in Apr)

Toyota figures come courtesy of Good Car Bad Car an automotive sales data and statistics site.

Let’s take a look at the compact pickup truck segment as well. The Ford Maverick continues huge sales gains. The Maverick and the Hyundai Santa Cruz just came on sale just over a year ago. Now, these two have established their own corner of the market for themselves. They remain unchecked by Toyota, GM, Stellantis, Nissan, and others.

The Ford Maverick outsold the Ranger this calendar year by about 16,000 pickups.

February 2022 Compact Pickup Sales

ModelFeb 2023Feb 2022Change (%)YTD 2023YTD 2022
Ford Maverick7,6484,03789.4%13,92010,550
Hyundai Santa Cruz2,8682,6309.1%5,4825,450

Here is a look at the all-new 2023 Ford Maverick Tremor and the latest 2023 Toyota Tacoma.