In advance of the reveal of the all-new Ford F-150 later this week, Ford put out the results of a survey with some interesting discoveries. The biggest? That 40% of current truck owners “are excited about the idea of an electric pickup.” And of the 2,000 respondents who live in California, almost 2/3rds of them think positively about an EV truck. You can click here to see the results of the entire survey.
When you consider that Ford sold more than a million trucks in 2019 between the F-Series and Ranger, that’s a market of more than 400,000 potential EV pickup buyers in the years ahead just for a Ford product. Extrapolate that out to include all makes, and the potential sales easily exceed a million. So it’s no wonder that Ford’s electric F-150 is scheduled to rollout within the next two years.
Conducted by Penn Schoen Berland, “The Great American Truck Survey 2020”, reached out to 2,000 truck owners, and interestingly, 46 percent of them were women, a large demographic not often heard from in the truck-buying world. Of the respondents, only 38 percent of them were Ford truck owners.
Let us know what YOU think of the survey results in the comments below.