Canadian Truck Sales Take a Hit in Q1, Though F-150 and GMC Stay Strong

We’ve always been diligent at covering truck sales here on TFLTruck, though we haven’t delved into Canadian truck sales very often. It’s time for that to change.

Your resident Canadian will now be keeping you all abreast of the sales situation here in the great white north, so let’s take a look.

ALSO SEE: The Ram Classic is Selling Like Gangbusters

As many of you know, both Ford and GM have moved to offering quarterly sales reports rather than monthly, so we’ll be taking a look at Q1 of 2019 in this post and we’ll keep these posts coming quarterly to keep up.

The Ford F-150 and both the GMC Canyon and Sierra are the only three pickups to have positive sales numbers in the first quarter of 2019, with the rest of the market taking a dive. Overall, about 1500 fewer trucks were sold in Q1 of 2019 than Q1 of 2018.

The F-150 is up 5.7 percent while the Sierra has gained 7.5 percent this quarter compared to the same period last year. But the true winner is the GMC Canyon, up a whopping 29.6 percent, unlike its brother the Chevy Colorado, sales of which dropped 5.1 percent.

The Toyota Tacoma took the biggest sales hit, dropping by 20.9 percent compared to Q1 of 2018. The Honda Ridgeline, Nissan Titan, Toyota Tundra, and Nissan Frontier all saw losses between 15 and 17 percent, while the Chevy Silverado took a 12.4 percent sales hit. The Ram brand was down just 7.5 percent.

In comparison to sales in the US, Ford saw more growth in Canada than in the US in Q1 of 2019, though Ram’s Canadian slump doesn’t exist south of the border, where quarterly sales are up by 15 percent.

For an idea of scale between the two countries, consider that in Q1 of 2019, 30,107 F-150s have been sold in Canada, while in the US, that number has already hit 214,611.

[Sales Data Source: Goodcarbadcar]