
Odds are, not too many folks were holding out for the electric Ram at this point.
As it “reassesses” its product strategy (reads the room, in other words), Ram announced Friday it would not continue with what was formerly the Ram 1500 REV electric truck after all. On top of discontinuing development for that truck — yet another twist in the road after Stellantis delayed its arrival twice — it has a new plan for the plug-in hybrid. That truck is still coming, but it will not be called “Ramcharger”.
Instead, the range-extended Ram will become the Ram 1500 REV, dropping the name Ramcharger altogether. As ever, the brand is throwing its confidence behind that truck, backed by a 3.6-liter Pentastar V6. “This vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capbility and payload performance.”



So, Ram pulled the plug, pun intended. This comes four years after the automaker first teased its electric offering (called the “Revolution” concept), with big promises of a truck to take on and beat the Ford F-150 Lightning as well as the Chevy Silverado EV and GMC Sierra EV, among others. Obviously, that never came to be, particularly as the production electric Ram 1500 dialed back the concept’s futuristic look and features for something more down-to-earth…that was scheduled to arrive years behind the competition.
A couple interesting elements open up as a result of Stellantis’ recent shuffling. First off, hopefully the new (plug-in hybrid) Ram 1500 REV will arrive on time, now that Ram isn’t having to split its focus. The truck is currently due out next year, after that too was delayed from rolling out right about now.
Second, freeing up the “Ramcharger” name could — and I want to emphasize could, as this is pure speculation at the moment — result in a more true-to-form successor to the original. That is, could we see a midsize body-on-frame SUV under the Ram banner aimed at taking on the Ford Bronco? Hmm? HMM!? I wonder…though we obviously haven’t heard a peep officially on such a thing, and Ram naturally won’t comment on something like that anytime soon, if it’s happening at all.