The U.S. full-size pickup truck market sales took a bit of a dive in Q1 2026 with one bright exception. GM, Ford, and Toyota saw their pickup truck sales shrink last quarter, but Ram trucks saw a dramatic turnaround with a +24.8% gain. Here are all the details. Let’s dig in!
Chevrolet and GMC trucks are not ringing any alarm bells yet. There Q1 sales decreased -1.5% over Q1 of 2025. GM has a couple of notes about this. The company says that March 2025 had exceptionally high sales, highest since April of 2021. GM says there was a slow down in sales in January and February of 2026 due to severe winter weather in the eastern part of the country. GM says that consumer behavior remains consistent.
GM’s Silverado EV and Hummer EV vehicles saw a huge slump in sales, but the GMC Sierra EV continues its sales increase.
Ford did not provide a specific comment about the decreased F-Series sales. However, the Ford Ranger and the Ford Transit commercial vans had a strong sales performance in Q1 2026. The F-150 Hybrid outsold the Tundra Hybrid approximately 2-to-1.
On the other hand, Ram is pleased to announce that their 1500 light-duty trucks had their best sales quarter since 2022. The Ram HD pickup trucks had their best sales quarter since 2021.
U.S. Full-size/HD Pickup Truck Sales: Q1 2026
| Model | Q1 2026 | Q1 2025 | Change |
|---|---|---|---|
| GM Trucks (COMBINED)* | 203,152 | 206,222 | -1.5% |
| Ford F-Series | 159,901 | 190,389 | -16.0% |
| Chevrolet Silverado | 127,545 | 127,681 | -0.1% |
| Ram Trucks | 98,425 | 78,848 | 24.8% |
| GMC Sierra | 75,607 | 78,541 | -3.7% |
| Toyota Tundra | 34,616 | 35,550 | –2.6% |
| -> F-150 Hybrid | ->12,904 | ? | ? |
| -> Tundra Hybrid | -> 6,012 | ->5,380 | 11.7% |
| -> F-150 Lightning** | ->2,060 | ->7,187 | -71.3% |
| Hummer EV (Truck/SUV) | 1,653 | 3,479 | -52.5% |
| -> Silverado EV*** | ->1,406 | ->2,383 | -41.0% |
| -> Sierra EV*** | ->1,288 | ->1,249 | 3.1% |
| —– | —– | —– | |
| TOTAL: | 700,899 | 720,710 | -2.75% |
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