The midsize pickup truck segment is still doing very well in the U.S. The Nissan Frontier, Toyota Tacoma, GMC Canyon, and Ford Ranger saw their sales go up significantly in Q1 2026 when compared to Q1 2025. Here are all the details. Let’s dig in!
The Toyota Tacoma is still out front with a huge lead. Tacoma sales grew by 15.8%. This is very impressive. What’s more impressive is that Nissan had an amazing quarter with the Frontier nearly claiming the number #2 sales spot for the quarter. The Frontier is just behind the Chevy Colorado, which is still the second-best selling pickup truck. Nissan says that strong consumer demand helped Frontier sales.
On the other hand, Chevrolet Colorado says went down -16.5%. GM did not provide an explanation for this in their press release. On the flip side, the GMC Canyon had an amazing quarter. It slid into 5th sales position for the quarter with a huge 21.2% sales improvement over Q1 2025.
The Ford Ranger also had a very good sales period. Ford says that the base Ranger XL (45.5%) and the top Ranger Raptor trim (36.1%) showed the highest interest from consumers and customers.
The Jeep Gladiator slid down to the last place in the segment in Q1. Still, the overall midsize market grew by 10.2% – which is impressive.
U.S. Midsize Pickup Truck Sales Report (Q1 2026)
| Model | Q1 2026 | Q1 2025 | Change |
|---|---|---|---|
| Toyota Tacoma | 69,263 | 59,825 | 15.8% |
| – GM (COMBINED)* | 32,623* | 34,952* | -6.7% |
| Chevy Colorado | 21,596 | 25,856 | -16.5% |
| Nissan Frontier | 21,411 | 14,481 | 47.9% |
| Ford Ranger | 17,775 | 14,913 | 19.2% |
| GMC Canyon | 11,027 | 9,096 | 21.2% |
| Honda Ridgeline | 10,980 | 10,951 | 0.3% |
| Jeep Gladiator | 10,087 | 12,057 | -16.3% |
| -> Tacoma Hybrid | ->6,887 | ->5,996 | 14.9% |
| ——– | ——— | ——— | |
| Totals: | 162,139 | 147,179 | 10.2% |
Compact Pickup Trucks
The Ford Maverick is now the only compact pickup truck on the market, since Hyundai is discontinuing the Santa Cruz. This did not improve Maverick’s sales in Q1 2026. As you can see, the sales are down by -10.9%. More than half of Mavericks sold in Q1 were Hybrids. This is the most fuel efficient pickup truck on the market, if you are not considering all-electric pickups.
| Q1 2026 | Q1 2025 | Change | |
| Ford Maverick | 33,861 | 38,015 | -10.9% |
| -> Maverick Hybrid | ->17,050 | ? | ? |
| Hyundai Santa Cruz | 4,544 | 6,648 | -32% |
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