The U.S. imposed Canada and Mexico 25% tariffs go into effect today. Industry analysts and economists are predicting vehicle prices to go up significantly due to this, but by how much and when will we see these price increases for pickup trucks? Let’s take a closer look at some of the most popular pickup trucks in the United States.
The most popular midsize pickup truck in the USA is the Toyota Tacoma. Toyota has two assembly plants in Mexico that produce all Tacoma pickup truck for the U.S. When vehicles are sold in Colorado and most other states, the parts content must be listed on a window sticker. Below, you can see a 2025 Toyota Tacoma hybrid and 2024 Toyota Tundra window stickers.
As you can see, the new Tacoma engine parts come from the United States, but most other parts come from Canada, Mexico, and Japan. Once again, the trucks are assembled in Mexico and then shipped to the U.S. Many parts have to cross the border more than once, as such they can accumulate the 25% tariff that many times.
Canada already retaliated with its own 25% tariff of products from the United States. Mexico is about to place its own retaliation tariffs.
The 2025 Toyota Tacoma i-FORCE MAX (hybrid) currently starts at $46,320 before the $1,495 destination charges. The price did not increase yet, and it may not for a little while. There are many trucks and vehicles that already have been built and shipped in. It may take several weeks for the price increases to become real for consumers.
The 2025 Toyota Tundra currently starts at $40,090 before the $1,945 destination charges. The Tundra trucks and Sequoia SUVs are assembled in San Antonio, TX with 15% of the parts coming from Mexico and an unknown amount of parts coming from Canada.
All Ram HD pickup trucks are assembled in Saltillo, Mexico. Stellantis also has an engine plant in Saltillo, Mexico that produces the 3.0L twin-turbo I6 Hurricane engines that are used in the Ram 1500 trucks. The newly updated 2025 Ram HD regular cab 2WD with a gas V8 has a starting price of $45,565 before the $1,995 destination charges.
Many trucks that are currently on the lots have manufacturer price incentives and dealership discounts. These incentives and discounts may dry up as these tariffs take effect.
The most popular compact pickup truck in the USA – the Ford Maverick – is assembled in Hermosillo, Mexico. It starts at $26,995 before the $1,595 destination charges for a FWD hybrid model.
All Ford Super Duty heavy-duty turbo-diesel engines and many F-150 EcoBoost engines are built in Mexico, while all F-Series trucks are assembled at various plans in the USA. The 2025 Ford F-150 starts at $38,810 before the $1,995 destination charge. The 2025 Ford F-250 starts at $45,300 before the $2,095 destination charges.
Many Chevy Silverado and GMC Sierra trucks and truck engines are built in Mexico. Many Silverado trucks are also assembled in Canada and the United States. The 2025 Chevy Silverado 1500 starts at $37,000 before the $1,995 destination charge. The 2025 Chevy Silverado HD starts at $45,300 before the $1,995 destination charge.
Manufacturers may also increase destination charges to account for some of the price increase.
At the end of the day, new pickup truck prices will go up due to this, but the exact increase will be specific to each vehicle depending on the multi-national part count and place of assembly.
This is not the end of the story, as the U.S. imports raw materials (steel and aluminum) from other countries. We also import a large amount of fuel and energy from Canada.
Here are some of the recent estimates on the amount of steel, fuel, and energy that U.S. is importing.
We are monitoring this situation very closely, and we are hoping that tariff-related job losses are minimized as much as possible.
