Full-size SUVs are a massive investment, but the third-generation Armada gets to play the value card.
With a new crop of flagship family haulers hitting dealerships for the 2025 model year, we’re seeing plenty of eye-watering price hikes to go with the new styling and new technology on tap. However, the 2025 Nissan Armada is the exception. Amazingly, in a world where all its rivals are getting more expensive this go-around, Nissan’s latest foray into full-size SUVs rolls out next month with the same $58,530 starting price as the outgoing 2024 model.
Even across the rest of the lineup, where we do actually see trim-for-trim increases from 2024, it’s not as substantial a leap as some competitors. Broadly speaking, the 2025 Nissan Armada has a similar trim walk with the base SV, the mid-range SL and the more luxurious Platinum, while this third-generation lineup gets an even swankier Platinum Reserve and an off-road-minded Pro-4X. For the models that carry over from last year, pricing goes up between $1,340 and $2,630.
2025 Nissan Armada pricing details
Here’s a more complete picture of where the 2025 Nissan Armada stands against the outgoing SUV. Armada 4×4 trims add $3,000 to the price tag on every trim where the option is available. The Pro-4X, as you’d expect, is four-wheel drive only:
| Trim | 2025 Starting MSRP (add $3K for 4×4, except Pro-4X) | 2024 Starting MSRP (Difference) | Price Difference |
|---|---|---|---|
| SV | $58,530 | $58,530 | Same |
| SL | $64,980 | $62,350 | +$2,630 |
| Platinum | $71,940 | $70,600 | +$1,340 |
| Pro-4X (4×4 only) | $75,750 | N/A – New model | N/A |
| Platinum Reserve | $79,000 | N/A – No PLR for 2024 | N/A |
All 2025 Nissan Armada SUVs pack a new 3.5-liter twin-turbohcharged V6 engine in place of the old 5.6-liter Endurance V8, putting out 425 horsepower and 516 lb-ft of torque, per Nissan’s official specs. You also get a 9-speed automatic transmission and up to 8,500 pounds of towing capacity when properly equipped with a Class IV trailer hitch.
The base Armada SV gets dual 12.3-inch displays as standard, while the Platinum and Platinum Reserve get a size upgrade to 14.3 inches. Standard gear on the entry-level model includes 18-inch wheels, a more basic version of Nissan’s ProPilot Assist driver suite, and SafetyShield 360 incorporating features like automatic emergency braking.
Stepping up to the SL adds in more standard kit for your extra $2,630, including larger 20-inch wheels, a 360-degree camera system and Google Built-in for the infotainment system, as well as access to NissanConnect services and a 12-speaker Klipsch audio system.
The Pro-4X, for its part, gets off-road kit specific to that trim like a locking rear differential, bespoke 20-inch wheels, unique exterior and interior styling elements and LED fog lights. Going for the Platinum or Platinum Reserve offers more technology like a digital rearview mirror, while the latter gets you a head-up display and adaptive air suspension.
How does the Armada stack up to the competition on price?
With its decision to keep base pricing the same for the 2025 Armada, Nissan comes in with a serious value proposition against its rivals ranging from around $3,695 to $7,590, depending on the model you’re comparing it against. As the competition rises in price through the trim stack, the Armada largely maintains that edge. While some SUVs like the GMC Yukon have a massive price band to bridge the gap between more of a mainstream option and a bona fide luxury competitor in a similar vein to the Cadillac Escalade and Lincoln Navigator, most of the Armada’s direct competition tops out in the $80,000s.
Here’s a look at pricing against the Armada’s main rivals (not including luxury SUVs, which would technically compete against the Infiniti QX80):
| Model | Base Price (Trim) | Most Expensive Price (Trim) | Difference (Base) | Difference (High End) |
|---|---|---|---|---|
| Nissan Armada | $56,530 (SV) | $79,000 (Platinum Reserve) | — | — |
| Chevrolet Tahoe | $60,495 (LS 4×2, 5.3L V8) | $80,195 (High Country, 6.2L V8) | $3,695 | $1,195 |
| GMC Yukon | $60,195 (SLE 4×2, 5.3L V8) | $101,245 (Denali Ultimate, 6.2L V8) | $3,665 | $22,245 |
| Toyota Sequoia | $64,120 (SR5 RWD) | $85,610 (Capstone 4WD) | $7,590 | $6,610 |
| Ford Expedition | $63,695 (Active 4×2) | $85,650 (King Ranch) | $6,695 | $6,650 |
| Jeep Wagoneer | $61,945 (Base 4×2) | $75,945 (Series III 4×4) | $5,415 | -$3,055 |
Whether you’re shopping out the 2025 Nissan Armada or not, the good news in this segment is that you have no shortage of new options as long as you keep an open mind (and checking account, of course).
2025 Nissan Armada SUVs will arrive at dealerships in December.
