Overall sales results for the Q3 of 2024 are almost even to where they were a year ago. Ram trucks continue to lose sales in a huge way. They are down by -19%. Chevrolet trucks are also not doing good. The Silverado sales declined by -7.3%. However, Ford F-Series, GMC Sierra, Toyota Tundra are on the rise. Here are the biggest movers, shakers, and losers. Let’s dig in!
When you combine the Chevy Silverado and GMC Sierra sales – they are the most popular full-size pickup truck in America by a big margin. The gap between the GM Trucks and the F-Series trucks is shrinking. The GMC Sierra brand sales numbers are getting fairly close to the Ram Trucks overall numbers. This is worrisome for Ram.
U.S. Full-size/HD Pickup Truck Sales: Q3 2024
| Model | Q3 2024 | Q3 2023 | Change (%) |
|---|---|---|---|
| GM Trucks (COMBINED)* | 214,082 | 213,737 | 0.2% |
| Ford F-Series | 198,429 | 190,477 | 4.2% |
| Chevrolet Silverado | 129,164 | 139,351 | -7.3% |
| Ram Trucks | 89,140 | 109,391 | -19% |
| GMC Sierra | 80,613 | 73,219 | 10.1% |
| Toyota Tundra | 39,069 | 32,953 | 18.6% |
| -> F-150 Lightning** | ->7,162 | ->3,503 | 104.5% |
| Tesla Cybertruck | ? | New | |
| Rivian R1T | ? | ? | |
| Hummer EV (Truck/SUV) | 4,305 | 1,167 | 268.9% |
| Nissan Titan | 3,976 | 4,857 | -18.1% |
| -> Silverado EV*** | ->1,995 | ->18 | New |
| -> Sierra EV*** | ->387 | ->0 | New |
| —– | —– | —– | |
| TOTAL: | 549,001 | 552,582 | -0.6% |
If you focus on the electric pickup sales, they are growing and the Ford F-150 Lightning is currently near the top. We do not know exactly how many EV pickup trucks Tesla, Rivian, or GMC Hummer sold. They either report these numbers at a later date or combine their numbers with other vehicles in their lineup. We know exactly how many Silverado EV and Sierra EV trucks were sold and this number also continues to grow.
Since General Motors breaks our their numbers by pickup truck classification, we can take a closer look below. Ford and Ram do not separate their full-size and heavy-duty truck sales numbers.
General Motors Full-size/HD Pickup Truck Sales: Q3 2024
| Model | Q3 2024 | Q3 2023 | Change (%) |
|---|---|---|---|
| Chevy Silverado 1500 | 85,190 | 85,262 | -0.1% |
| Chevy Silverado HD | 41,979 | 54,071 | -22.4% |
| Chevy Silverado EV | 1,995 | 18 | NEW |
| ==Total Silverado | 129,164 | 139,351 | -7.3% |
| GMC Sierra 1500 | 52,647 | 44,769 | 17.6% |
| GMC Sierra HD | 27,579 | 28,450 | -3.1% |
| GMC Sierra EV | 387 | 0 | NEW |
| ==Total Sierra | 80,613 | 73,219 | 10.1% |
| Hummer EV (Truck/SUV) | 4,305 | 1,167 | 268.9% |
| —– | —– | —– | |
| TOTAL GM Trucks: | 214,082 | 213,737 | 0.2% |
Here is one of our recent real-world test videos.
