GM, Ford & Toyota Gain Ground, But Ram Slides – 2023 Full-size Truck Sales Winners & Losers

Full-size U.S. pickup market grows 9.3% in 2023!

2023 q2 q1 q3 q4 pickup truck sales united states ford ram chevy gmc toyota nissan

All the numbers are in, the U.S. full-size pickup truck industry surged up in a big way. GMC, Ford, Chevrolet, Toyota, and Nissan all show big sales gains in 2023 over 2022, but Ram trucks slide down. Here are all the details, including the latest electric pickup trucks.

Overall, the United States full-size pickup truck sales went up by 9.3% year-over-year. Indeed, pickup truck prices are rising ever higher, but so are the sales. Pickup trucks are vehicles that can do work, as such there is still a huge demand.

GM’s combined Chevrolet Silverado and GMC Sierra sales are ahead of all others. GM sold 839,056 full-size pickup trucks in 2023. The total GM sales in the table below excludes the medium-duty Silverado 4500, 5500, and 6500 trucks since they are heavier vehicles that are built on a different platform.

The Ford F-Series brand is still number #1 best-selling vehicle nameplate in the country. Ford sold 750,789 F-Series trucks in 2023. This includes: the F-150, F-150 Lightning, F-250, F-350, F-450, F-550, and F-600 pickup trucks and commercials vehicles.

U.S. Full-size/HD Pickup Truck Sales: 2023

Model2023 sales2022 salesChange (%)
GM Trucks (COMBINED)*839,056*754,876*11.1%
Ford F-Series750,789653,95714.8%
Chevrolet Silverado543,319513,3545.8%
Ram Trucks444,926468,344-5.0%
GMC Sierra295,737241,52222.4%
Toyota Tundra125,185104,24620.1%
–> F-150 Lightning**–> 24,165–> 15,617–>54.7%
Nissan Titan19,18915,06327.4%
Hummer EV3,244854279.9%
–> Silverado EV***–> 461–> new–> new
Tesla Cybertruck10?newnew
TOTAL: 2,182,3991,997,3409.3%
*COMBINED: Silverado + Sierra (but not Silverado MD), **Lightning is part of F-Series, ***EV part of Silverado

Currently, the Ford F-150 Lightning electric pickup is ahead in the EV truck game. At this time, we are tracking F-150 Lightning, Hummer EV, Silverado EV, and Cybertruck sales as part of the full-size market. The Rivian R1T is being tracked separately as part of the midsize pickup truck segment.

If you are wondering about the Silverado MD (4500, 5500, and 6500) and Ford F-650 and F-750 heavy truck sales results, here they are.

U.S. Heavy Truck Sales: Full-year 2023

Model2023 sales2022 salesChange (%)
Ford Heavy Trucks14,58013,5397.7%
Chevrolet Silverado MD11,8299,89519.5%

Take a look at the 2022 U.S. pickup truck sales and 2021 U.S. pickup truck sales report at