Is the refreshed 2024 Ford F-150 Lobo coming to the USA market soon? This rumor comes to us via the Ford Authority. Ford has reportedly applied for several new USA trademarks, including “Lobo”. The folks at Ford Authority say they have some insider information that says the F-150 Lobo will be coming to the USA as a lowered suspension factory pickup truck.
Yes, the F-150 Lobo has been a name used on Ford trucks in the Mexico market. Lobo means “wolf” in Spanish. This name has been in use in Mexico since the late 1990s.
We will learn all the official details about this soon since the refreshed 2024 Ford F-150 lineup will be shown at the 2023 Detroit Auto Show during the second week of September. In the meantime, Roman and I caught up with a 2024 F-150 prototype (which we think is a new hybrid) testing high in the Colorado Rocky Mountains.