Full-size pickup truck U.S. sales rebound nicely in Q1 of 2023. If you have seen recent reports that pickup trucks are losing sales in the United States, don’t believe it. Most of the major pickup truck makers see their sales rebound to healthy levels. They are not pre-Covid sales numbers, but there is significant year-over-year growth.
Q1 of 2023 was not without challenges. Supply shortages are still there and some trucks such as the Ram HD and the Ford F-150 Lightning had stop sale orders due to some recalls or problem mitigation.
U.S. Full-size Truck Sales: Q1 2023
| Model | Q1 2023 | Q1 2022 | Change (%) |
|---|---|---|---|
| – GM (COMBINED)* | 191,194* | 175,512* | +8.9% |
| Ford F-Series | 170,377 | 140,701 | +21.1% |
| Chevy Silverado | 123,994 | 118,796 | +4.4% |
| Ram Trucks | 105,350 | 127,116 | -17.1% |
| GMC Sierra | 67,198 | 56,617 | +18.7% |
| Toyota Tundra | 27,651 | 22,643 | +22.1% |
| – F-150 Lightning EV | 4,291** | 254 | +1,589.4% |
| Rivian R1T EV | ?*** | ? | n/a |
| Nissan Titan | 4,038 | 6,415 | -37.1% |
| GMC Hummer EV | 2 | 99 | -98.0% |
*Combined Chevy Silverado, GMC Hummer, and GMC Sierra pickup truck sales.
**F-150 Lightning sales are included in the total shown Ford F-series numbers.
***Rivian R1T sales numbers are according to GoodCarBadCar.net.
Here is one of our latest pickup truck comparisons for you to enjoy.
