TRD Pro Who? The New Toyota Tundra Trailhunter Concept Shows a New Factory Option for Adventure Enthusiasts

Toyota goes "all in" at SEMA 2022!

2023 toyota tundra trailhunter concept

What is this? The new Toyota Tundra Trailhunter concept truck shows a whole new way of building a Toyota off-road truck from the factory. About a year and a half ago we heard that Toyota put a trademark on the name “Trailhunter“. At that time, many speculated that this will be a name for Toyota’s all-new Jeep Wrangler-fighting SUV. Now we have official information from Toyota that it is a new trim level you will be able to add to a range of Toyota vehicles. It’s not just for the Tundra pickup truck. Here is everything we know.

Toyota Tundra Trailhunter concept

Think of the new Trailhunter as a package you can configure and add to your new Toyota truck. We don’t have all the details yet, but the concept shows a unique suspension system (with remote-reservoir shocks and a lifter ride height). The concept also shows beefy off-road bumpers (with front tow hooks), skid plates, a bed rack, a rack-mounted tent, a refrigerator, Trailhunter badging, and more.

Toyota says that the Trailhunter trim level is built specifically with long-distance overland journeys in mind. It means that the suspension is set up for heavier payload capability (a possibly higher GVWR). All components of the Trailhunter package are factory verified to work together. The 360-degree camera system, the adaptive cruise control system, and other driver-assistance technologies are configured to work properly for the height and weight of the truck with all of the selected accessories.

Don’t worry the Toyota TRD Pro and other trims are not going anywhere. Toyota says that all of those trim levels have their place. The TRD Pro trucks are set up for faster off-road driving. The Trailhunter package is more focused on long-distance off-road travel and camping.

It’s possible that the Trailhunter package will be available with: Toyota Tacoma, Tundra, 4Runner, and Sequoia. Toyota has not confirmed this yet. Perhaps, Toyota’s Trailhunter brand will be doing battle with the likes of the Chevy Bison and the GMC AEV Edition trucks.

Toyota has not said anything about pricing or Trailhunter availability and timing.

Let us know what you think in the comments below, and we will bring a lot more details soon. In the meantime, check out the video from the SEMA floor below: