New Truck Prices Are Going CRAZY for 2023 – And the F-150 Is a Great Case In Point

Want to get the new, more affordable F-150 Rattler? Well, you can't.

2023 Ford F-150 Configurator - snapshot
(Image: Ford)
  • The 2023 Ford F-150 is significantly more expensive across the board from last year’s model.
  • Some models we were really looking forward to, like the XL-based Rattler, appear to be sold out (they’re not available through the Build & Price site).
  • Base pricing for the 2023 Ford F-150 XL is now $34,445 (excluding destination).
    • That’s up by $2,925 from the 2022 model’s $31,520 MSRP.

If you go to configure a 2023 Ford F-150 right now, you may be in for a bit of sticker shock.

Of course, it’s no secret that truck prices are going up across the board. Andre and Roman discuss the F-150 in today’s TFLtruck video (below), since the configurator just went live showing you what you can expect to pay for your desired truck. Just to get it out of the way now, the 2023 F-150 Raptor (the V6 model) sets you back $78,570. Want a Raptor R? That will cost you $109,145.

It also appears that you cannot build out the F-150 Rattler, unfortunately. We covered that truck earlier this year and were excited to see it available. The Rattler is based on the XL SuperCrew model with the FX4 package, adding some additional off-road goodies. You also could ostensibly select a wide range of engine options, though it appears none of those are available on the Build & Price site — just the FX4, Tremor and Raptor.

Check out the video below as Andre works his way through the configurator and comes to term with these new prices: