Report: Ford Truck Sales Continue to Slide Down, But Toyota Tacoma Sales Are on Fire!

2021 ford f-150

Several manufactures are reporting July 2021 sales results this week. As far as pickup truck sales in the United States are concerned, there is a lot of bad news that is highlighted by some great news from Toyota Tacoma. Take a look.

The Ford sales data comes directly from a Ford sales report. The Toyota truck numbers are provided by the Good Car Bad Car website since Toyota does not make this information easily available. The Honda and Hyundai sales numbers are reported directly by the respective companies. Many other companies on this list report sales on a quarterly (not monthly) basis.

Full-size Truck U.S. Sales: July 2021

ModelJuly 2021July 2020Change (%)
GM Trucks (COMBINED)n/a
Ford F-Series52,31470,908-26.2%
Ram Trucksn/a
Chevy Silveradon/a
GMC Sierran/a
Toyota Tundra6,4449,066-28.9%
Nissan Titann/a

We know that the Ford F-series trucks are significantly affected by the “chip shortage”. Ford is not alone in this struggle as GM, Jeep, and other manufacturers have announced factory shutdowns due to this industry-wide problem. One industry insider tells that semiconductor manufacturers are currently prioritizing chip production for consumer electronics, while the automotive industry continues to be seriously constrained.

The aging 2021 Toyota Tundra also saw a significant sales reduction. It’s likely that many Tundra customers are still waiting for more information about the next-generation 2022 Toyota Tundra.

Mid-size Truck U.S. Sales: July 2021

ModelJuly 2021July 2020Change (%)
Toyota Tacoma23,55817,41235.3%
Ford Ranger5,9608,993-33.7%
Jeep Gladiatorn/a
Chevy Coloradon/a
Nissan Frontiern/a
Honda Ridgeline2,3552,771-15.0%
GMC Canyonn/a

Taking a look at the numbers, the Toyota Tacoma sales continue to be a pleasant surprise. TFLtruck has reached out to Toyota for comment about this tremendous sales growth. The Ford Ranger is seeing a very significant sales slow down. This is also likely due to production constraints.

As a side note, Hyundai USA reports that the company sold 81 new 2022 Hyundai Santa Cruz pickups in July 2021 as the company begins production and deliveries of this all-new model.