2018 sales numbers are in, and it begs the question – which manufacturer sold the most trucks last year? Here are all the numbers!
Full-size Trucks (USA)
If you were wondering if Ford would sell over 1 million full-size trucks in 2018, they did not. However, Ford sold 909,330 F-Series trucks and improved by 1.4% over the previous year.
GM sold nearly the same number (small increase) of pickup trucks in 2018 as they did in 2017. The Chevy Silverado and the GMC Sierra combined for a total of 805,135 trucks in 2018. GM sold 803,807 full-size truck the year prior.
Ram showed a considerable 7.2% increase year-over-year, but Ram is still in third place. Toyota showed a 1.7% improvement in Tundra sales, so it’s holding the line. The same cannot be said for the Nissan Titan. Nissan’s big pickup truck decreased -4.7% in annual sales.
| DEC 18 # | MoM 18/17 % | YTD 18 # | YTD 18/17 % | |
| Ford F-Series | 87,772 | -1.8% | 909,330 | 1.4% |
| Chevy Silverado | 53,906* | -3.6% | 585,581 | -0.0% |
| Ram | 60,155 | 34.0% | 536,980 | 7.2% |
| GMC Sierra | 22,437* | 6.1% | 219,554 | 0.7% |
| Toyota Tundra | 11,216 | 3.0% | 118,258 | 1.7% |
| Nissan Titan | 4,661 | -16.5% | 50,459 | -4.7% |
| Total | 240,147 | 5.5% | 2,420,162 | 2.1% |
The entire USA full-size truck market grew by 2.1% in 2018 over 2017, which is great news for all pickup truck enthusiasts. The truck world is healthy in general.
Take a look at the 2017, 2016, and 2015 sales data to see how the truck world is progressing.
We will add the midsize truck numbers here very soon…
Midsize Trucks (USA)
Did Toyota sell a quarter of a million Tacomas in 2018? They came very close! The Tacoma sales increased by a huge 24.0% for a total of 245,659 Tacomas. Take a look at the sales data in the table below.
Speaking of big sales increases, Chevy Colorado and GMC Canyon both grew sales in a big way. The Colorado increased by 19.3% over 2017, but it’s still not close to challenging the first place Tacoma. The Chevy Colorado and GMC Canyon together combine for 168,334 midsize trucks in 2018.
The Nissan Frontier still had a strong showing in 2018 with a very good 7.1% increase over 2017. The Honda Ridgeline continues to decline in sales. The Honda lost -12% percent and moved to fifth place in overall sales.
| DEC 18 # | MOM 18/17 % | YTD 2018 # | YTD 18/17 % | |
| Toyota Tacoma | 21,531 | 15.1% | 245,659 | 24.0% |
| Chevy Colorado | 10,001* | 0.1% | 134,842 | 19.3% |
| Nissan Frontier | 7,492 | 27.4% | 79,646 | 7.1% |
| GMC Canyon | 2,740* | -7.0% | 33,492 | 4.3% |
| Honda Ridgeline | 2,867 | 0.5% | 30,592 | -12.0% |
| Total | 44,631 | 10.5% | 524,231 | 15.9% |
It’s impressive to see that the entire USA midsize truck market grew by 15.9% in 2018 over 2017. The pie is getting bigger, but the pie will have to split into more slices in 2019 as the new Ford Ranger and Jeep Gladiator go on sale in short order.
UPDATE: Tables updated to show December 2018 sales totals. GM figures are approximate, as they report sales quarterly.
