The first 11 months of 2013 look promising for Daimler as Daimler Trucks fully expects the best sales year since 2006. Deliveries were higher than they were the same time in 2012. Key markets like Turkey, Western Europe, Germany, and NAFTA (the U.S., Canada, and Mexico) have all strengthened over last year.
“In the first 11 months of the year, the division delivered 433,600 vehicles of the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands. As a result, sales were two percent higher than in the same period last year, when 424,000 units were sold.” – – Daimler Trucks
NAFTA’s growth was (in part) due to Daimler Trucks’ Freightliner Cascadia Evolution. Over 22,000 units of Daimler Trucks Freightliner Cascadia Evolution were ordered between the market launch and the end of November 2013.
Dr. Wolfgang Bernhard (Daimler AG Board of Management Member responsible for Daimler Trucks and Daimler Buses): “We expect that we will surpass last year’s sales figure, as we previously announced.” He goes on to say, “Daimler Trucks did very well this year, thanks to our extremely attractive product lineup and our growth offensive in new markets. Shortly before the end of the year, we expect that we will surpass last year’s sales figure of 462,000 units, as we previously announced, and thus achieve the best sales result since 2006”
Bernhard said: “Of course we plan to share in the moderate growth that the global truck market is expected to achieve in 2014. However, it’s still too early to make any predictions, because key regions continue to face uncertainties. For example in Europe it remains to be seen, how the introduction of the new emission standard Euro VI will affect sales in the first half of the year. It’s clear, however, that we have once again made major progress this year toward reaching our goal of selling more than 500,000 trucks in 2015. We are continuing to do all we can to strengthen our position as the leading global truck manufacturer. To achieve this, we are also systematically implementing our strategies for the respective sales regions.”
Looks good for Daimler Trucks. Check out this video of how a new Ford Raptor is built!
Market share in NAFTA rises significantly
Sales of Daimler Trucks:
in units
Jan.-Nov. 2012
Jan.-Nov. 2013
+/- (in %)
Total
424,000
433,600
+ 2
Western Europe
52,000
56,800
+ 9
thereof Germany
27,800
28,200
+ 1
NAFTA
123,600
124,000
0
Latin America (excluding Mexico)
42,700
55,600
+ 30
thereof Brazil
27,500
37,300
+ 35
Japan
32,000
34,400
+ 7
Not consolidated:
BFDA
