Volvo lifts the Volvo FMX Truck in the air and sends its president down to earth

volvo semi dump truck
The Volvo FMX is a new construction truck for overseas markets that’s banking on it toughness as being a big selling point. How big? They hung it 70-feet off the water using its front towing hook – and nothing else. All of this was a promotional stunt and was used in a video called “The Hook.”

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Yep, this is the hook.

Adding to the video, Volvo Truck President, Claes Nilsson, stood on the bumper of the Volvo FMX filming for two-hours, before repelling to the ground. This ballsy stunt was performed amid high winds and without any computer trickery. It’s a simple, yet effective video and it was filmed in Göteborg harbor, Sweeden.

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“Yes, I have to admit I had butterflies in my stomach and I certainly wondered more than once what I’d let myself in for ! I’m no mountain-climber and I don’t like heights, but I’d promised to do the stunt, so I couldn’t very well back out,” says Claes Nilsson. – – Volvo Trucks Media

“Of course filming is a time-consuming process and there were many retakes. It was fairly cold – about 8 degrees above zero – and the wind was blowing about 25 mph, so my hands got pretty cold after a while. But it all went very well and, as safety was paramount, I was never really afraid,” continues Claes Nilsson. – – Volvo Truck Media

Speaking of tough trucks, check out this video of this 1963 Dodge Power Wagon!

Nathan Adlen brings an uncompromising passion and love for cars to TFLcar & Truck. Not only does Nathan add his talents to this website,he also works with Roman to review cars for the TFLcar & TFLTruck channel. Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.
Nathan Adlen brings an uncompromising passion and love for cars to TFLcar & Truck. Not only does Nathan add his talents to this website,he also works with Roman to review cars for the TFLcar & TFLTruck channel. Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.
Nathan Adlen
Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism - Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.