The results are in! 2025 was generally a good and successful year for full-size and heavy-duty pickup truck manufacturers. This market is up by 4.7% over 2024. However, the last (forth) quarter of 2025 is more worrisome. The Q4 2025 number are mostly flat when compared to Q4 of 2024 due to decline in electric pickup truck, Ford F-Series, and Toyota Tundra sales. If you are only looking at the combustion and hybrid pickup truck sales – then the numbers generally look pretty good.
General Motors and Ram are showing significant sales growth in Q4 of 2025. The Ford F-Series sales slow down may have something to do with a delay in 2026 Ford F-150 deliveries. We will have to keep a closer eye on this soon.
U.S. Full-size/HD Pickup Truck Sales: Q4 2025 & Whole 2025 Year
| Model | Q4 2025 | Q4 2024 | Change | 2025 | 2024 | Change |
|---|---|---|---|---|---|---|
| GM Trucks (COMBINED)* | 252,925 | 240,425 | 5.2% | 936,586 | 874,679 | 7.1% |
| Ford F-Series | 208,252 | 214,814 | -3.1% | 828,832 | 765,649 | 8.3% |
| Chevrolet Silverado | 154,699 | 145,089 | 6.6% | 580,368 | 549,945 | 5.5% |
| Ram Trucks | 111,673 | 104,454 | 6.9% | 374,059 | 373,120 | 0.3% |
| GMC Sierra | 98,226 | 95,336 | 3.0% | 356,218 | 324,734 | 9.7% |
| Toyota Tundra | 36,665 | 42,005 | -12.7% | 147,610 | 159,528 | -7.5% |
| -> F-150 Lightning** | ->4,273 | ->10,703 | -60.1% | ->27,307 | ->33,510 | -18.5% |
| Tesla Cybertruck | ? | ~12,991 | ~17,000 | ~39,000 | -56% | |
| Rivian R1T | ? | ~6,300 | ? | ~24,000 | ||
| Hummer EV (Truck/SUV) | 2,555 | 5,091 | -49.8% | 15,788 | 13,993 | 12.8% |
| Nissan Titan | 19 | 2,477 | -99.2% | 2,043 | 14,662 | -86.1% |
| -> Silverado EV*** | ->1,896 | ->2,176 | -12.9% | ->11,275 | ->7,428 | 51.8% |
| -> Sierra EV*** | ->1,849 | ->1,401 | 32.0% | ->7,996 | ->1,788 | 9.7% |
| —– | —– | —– | —– | —– | —– | |
| TOTAL: | 612,089 | 609,266 | 0.5% | 2,304,918 | 2,201,661 | 4.7% |
Combustion Full-size/HD Pickup Truck Sales: Q4 2025 & Whole 2025 Year
Here is what happens when you focus on the combustion full-size and heavy-duty pickup truck sales. This includes hybrids and turbo-diesels. For example, these numbers include the F-150 hybrid, the Tundra hybrid, and the Ram 1500 mild-hybrid.
| Model | Q4 2025 | Q4 2024 | | | 2025 | 2024 |
|---|---|---|---|---|---|
| GM Trucks (COMBINED)* | 246,585 | 231,757 | 901,527 | 851,470 | |
| Ford F-Series | 203,979 | 204,111 | 801,525 | 732,139 | |
| Chevrolet Silverado | 152,803 | 142,913 | 569,093 | 542,517 | |
| Ram Trucks | 111,673 | 104,454 | 374,059 | 373,120 | |
| GMC Sierra | 96,377 | 93,935 | 348,222 | 322,946 | |
| Toyota Tundra | 36,665 | 42,005 | 147,610 | 159,528 |
EV Full-size Pickup Truck Sales: Q4 2025 & Whole 2025 Year
If you look only at electric pickup trucks, the results are as follows. Once again, Tesla and Rivian has not yet reported 2025 and Q4 vehicle sales. If you consider what happened in Q4 of 2024, then the Tesla Cybertruck did really well in 2024. It’s not going to be the same picture in 2025 as Cybertruck sales are reported to be declining. Also, Tesla and Rivian make it difficult to know exactly how many Cybertrucks or R1Ts they are selling because their reported numbers are lumped in with some other vehicles in their lineup. GMC does the same with the Hummer EV. They combine Hummer truck and SUV together.
| Model | Q4 2025 | Q4 2024 | Change | 2025 | 2024 | Change |
|---|---|---|---|---|---|---|
| Tesla Cybertruck | ? | ~12,991 | ? | ~39,000 | ||
| Ford F-150 Lightning | 4,273 | 10,703 | -60.1% | 27,307 | 33,510 | -18.5% |
| Rivian R1T | ? | ~6,300 | ? | ~24,000 | ||
| Hummer EV (Truck/SUV) | 2,555 | 5,091 | -49.8% | 15,788 | 13,993 | 12.8% |
| Chevy Silverado EV | 1,896 | 2,176 | -12.9% | 11,275 | 7,428 | 51.8% |
| GMC Sierra EV | 1,849 | 1,401 | 32.0% | 7,996 | 1,788 | 9.7% |
We recently tested all four new full-size “half-ton” pickup trucks in the Colorado Rocky Mountains. Here is what happened and which truck won each test: the Ike Gauntlet towing, the Denver 100 MPG, and the Drag Race.
