The full-size truck market continues to gain steam as we head into summer.
Much like the first quarter of this year, full-size truck sales continue to gain steam as we roll through the seasons. You all are still snapping up Chevy Silverados, GMC Sierras and Ford F-Series trucks at a remarkable pace, as the quarterly sales are up by 8.1% industry-wide (with a couple exceptions — more on that in a moment). As ever, the Big Three remain locked in heated combat, but all three picked up some sales as buyers continue to relish their big pickup trucks.
Surprisingly, despite a lackluster first quarter, Ram actually rebounded in the second quarter of 2025. And it’s not because of the refreshed HD models either, but Ram 1500s gaining some ground.
Going by the quarterly numbers, Ram may have snaked some buyers away from Toyota, which is still dealing with the fallout from a shaky rollout for the third-generation Tundra. Some folks also eschewed the Chevy Silverado 1500, as its sales fell by 4.3%. That said, GMC Sierra sales actually picked up 8.1% for the light-duty model, while GM’s seeing double-digit gains with its heavy-duty truck sales.
Here’s a closer look at how full-size truck sales shook out this past quarter:
Full-size truck sales: Q2 2025 (April 1 – June 30)
| Model | Q2 2025 (Apr-Jun) | Q2 2025 | Change (%) |
|---|---|---|---|
| GM Trucks (COMBINED)1 | 246,998 | 228,317 | 8.2% |
| Ford F-Series -> Lightning EV2 | 222,459 5,842 | 199,463 7,902 | +11.5% -26.1% |
| Chevy Silverado -> 1500 LD -> HD -> EV1 | 156,357 95,881 57,420 3,056 | 148,129 100,160 45,773 2,196 | +5.5% -4.3% +25.4% +39.2% |
| Ram Trucks -> 1500 LD -> HD | 95,472 51,848 43,624 | 90,109 44,405 45,704 | +5.9% +16.7% -4.6% |
| GMC Sierra -> 1500 LD -> HD -> EV1 | 90,641 59,488 29,629 1,524 | 80,188 55,050 25,138 New model | +13.0% +8.1% +17.9% New model |
| Toyota Tundra | 11,434 | 13,003 | -12.1% |
| GMC Hummer EV (Truck/SUV) | 4,508 | 2,929 | +53.9% |
| Nissan Titan | 350 | 4,064 | -91.4% |
| EXCLUDED (uncertain sales totals): | — | — | — |
| Tesla ‘Other’ (incl. Cybertruck)3 | <10,394 | <21,551 | U/K |
| Rivian R1 Series (incl. R1T)3 | <10,661 | <13,790 | U/K |
| TOTAL TRUCK SALES4 | 581,221 | 537,885 | +8.1% |
2Lightning EV included in F-Series;
3Rivian and Tesla do not break out truck sales by individual model;
4Since we don’t know Rivian/Tesla sales figures with certainty, they are excluded from the total sales (‘U/K’ = Unknown).
Love it or not, electric trucks also seem to have done pretty well this past quarter, broadly speaking. While F-150 Lightning sales dropped 26.1% in Q2 (an accelerated drop-off from the 7.1% slide in Q1), the Chevy Silverado EV and GMC Hummer EV both made substantial gains in the market.
While we’re on the subject of electric trucks, there’s the tricky issue of Tesla and Rivian. Neither EV maker actually breaks out specific model sales for the Cybertruck or R1T respectively. Rivian lumps the R1S and R1T together, while Tesla clumps the Model 3/Y together, then ‘Other’ (i.e. the Model S, Model X and Cybertruck). As a result, the manufacturer’s sales reports do not yield certain sales information for either model, so we have to make an educated guess based on the total.
So, we know the Tesla Cybertruck sold fewer than 10,394 examples this past quarter. Just how much? Without more detailed insights, I suspect the CT makes up the bulk of that figure against the Model X/S. Same goes for the Rivian R1T — it almost certainly outsells the R1S, but by how much is the key question. Since we don’t know these totals with certainty, they are excluded from the overall sales totals in both quarterly and year-to-date charts (as it’s uncertain exactly how many units we’re talking about).
Full-size truck sales: Year-to-date 2025 (January 1 – June 30)
| Model | YTD 2025 (Jan-Jun) | YTD 2024 | Change (%) |
|---|---|---|---|
| GM Trucks (COMBINED)1 | 453,220 | 421,477 | +7.5% |
| Ford F-Series -> Lightning EV2 | 412,848 13,029 | 352,406 15,645 | +17.2% -16.7% |
| Chevrolet Silverado -> 1500 LD -> HD -> EV | 284,038 174,080 104,519 5,439 | 272,692 184,746 87,689 3,257 | +4.2% -5.8% +19.2% +67.0% |
| Ram Trucks -> 1500 LD -> HD | 174,320 98,915 75,405 | 179,526 97,436 82,090 | -2.9% +1.5% -8.1% |
| GMC Sierra -> 1500 LD -> HD -> EV | 169,182 112,379 54,030 2,773 | 148,785 101,273 47,512 New model | +13.7% +11.0% +13.7% New model |
| Toyota Tundra | 74,966 | 78,454 | -4.4% |
| Hummer EV (Truck/SUV) | 7,987 | 4,597 | +73.7% |
| Nissan Titan | 1,906 | 8,209 | -76.8% |
| EXCLUDED (uncertain sales totals): | — | — | — |
| Tesla ‘Other’ (incl. Cybertruck)3 | <23,275 | <44,466 | N/A3 |
| Rivian R1 Series (incl. R1T)3 | <19,301 | <27,378 | N/A3 |
| TOTAL TRUCK SALES4 | 1,125,247 | 1,044,669 | +7.7% |
2Lightning EV included in F-Series;
3Rivian and Tesla do not break out truck sales by individual model;
4Since we don’t know Rivian/Tesla sales figures with certainty, they are excluded from the total sales (‘U/K’ = Unknown).
Zooming out to year-to-date sales covering January 1 through June 30, things look tough for the Toyota Tundra (down 4.4%) and rosier for everyone else. Ram at least made up some of its Q1 shortfall with better sales performance in the second quarter — and its fortunes could improve even more in the next 2-1/2 months as the revived 5.7-liter Ram 1500 Hemi actually hits the streets.
As far as a single model lineup is concerned, Ford’s F-Series still (unsurprisingly) dominates the sales charts, only beaten by GM when you combine Chevrolet and GMC totals. Even with F-150 Lightning sales falling by more than 16%, the gas and diesel trucks propelled Ford’s best-selling trucks to more than 400,000 sales in Q2 alone, which is a 17.2% improvement over the same period in 2024.
Again, GM’s electric trucks are fairing well, proportionally speaking, as both Silverado EV and GMC Hummer EV sales picked up by 67% or more.
While uncertain economic conditions may rear their head in the upcoming three months’ and October’s sales reports for Q3, full-size truck sales may weather the storm better than most thanks to automakers’ U.S. manufacturing capacity. That said, General Motors and Ram still have significant production in Canada or Mexico (or both), so we’ll have to wait and see how availability, demand and pricing affect sales figures through September 30 and beyond.
