You can currently get a crazy good discount on brand-new and redesigned 2025 Ram 1500 pickup trucks (at least in Colorado).
Take a look at this example that is sitting at Johnson Auto Plaza. It is on sale at $16,551 OFF the sticker price. This is a full-size crew cab pickup truck with 4WD that has 420 horsepower under the hood and could get up to 24 MPG on the highway, and it is listed with a “Final Price” of $43,118 after the discounts (before taxes and registration fees).
This is NOT a sponsored article. This is us doing market price research for the new trucks.
It appears that new 2025 Ram 1500 trucks are sitting on dealership lots longer than dealers like. This may have a lot to do with initial MSRP prices that are difficult for consumers and fleet managers to stomach. However, if you can get $16,000 off the new price, the value proposition becomes hard to pass by.
Some other dealerships in our Denver/Boulder area have discounts on brand new Ram 1500 trucks, but other discounts are less than these we saw at Johnson Auto Plaza. We saw other discounts that total to about $10,000 off the original sticker price.
Naturally, the fancier the truck – the less discounts you may be able to find. New 2025 Ram 1500 Rebel off-road trucks are listed with $7,500 discounts. This is still a good discount, but not as huge as taking $16,500 off the price.
Let us know what you think in the comments below. Are these discounts enough to get you out and purchase one of these new trucks?
