The Nissan Titan carries on with a few minor changes, as well as a much higher price tag.
Over the past few years, we’ve been wondering whether Nissan’s slow-selling half-ton truck would meet its maker. The Titan and Titan XD are still making their way out of the Canton, Mississippi plant, though, with a few noteworthy changes for this model year. There’s a new package for the SV — and I’ll cover that in more detail momentarily — but the most impactful change is the bottom-line price. Nissan dropped its base S trims for the 2024 model year, meaning the new entry-level Titan is now the SV, which starts at $47,665.
Thanks to that omission, the 2024 Nissan Titan now has the highest starting price of any half-ton truck, by a wide margin. That $47,665 price tag (as well as all the other trims noted below) include the company’s $1,895 destination charge.
What’s new, and what isn’t
At its core, the 2024 Nissan Titan and Titan XD are the same as they were for 2023. You still get a 5.6-liter gas V8 as the exclusive powertrain, putting out 400 horsepower and 413 lb-ft of torque. That is the most standard power of any half-ton, as Nissan is all too keen to point out, though you do get a wider range of powertrains with every other truck currently on the market, including the new Tundra’s i-Force Max hybrid option. While the ‘Endurance’ V8 hasn’t changed in itself for a little while, Nissan did update the truck with a 9-speed automatic transmission a couple years ago, as part of the Titan’s most recent facelift.
The one new option for this year is the SV Bronze Edition Package. The $2,980 option brings 20-inch bronze wheels, a gloss-black grille surround and bumper trim, the Titan-branded sport bar and Bronze Edition floor mats. Otherwise, all the other trims including the Pro-4X and Platinum Reserve offer the same equipment as previous model years.
Rear-wheel drive is only available on the SV or the Platinum Reserve, while the King Cab option is only available with the Titan SV 4×4 (for $51,035 and up).
The 2024 Nissan Titan comes in three main trims, whether you get the standard half-ton or the beefier XD with higher towing and payload capacities: SV, Pro-4X and Platinum Reserve. The Pro-4X gives you Bilstein shocks and skid plates as well as bespoke badging, while the Platinum Reserve offers more luxurious features like ventilated front seats, 20-inch chrome wheels and a 12-speaker Fender audio system.
2024 Nissan Titan pricing (full trim walk)
Here’s a full breakdown of 2024 Nissan Titan pricing. Dial out the massive price hike resulting from the discontinued S trim, and the rest of the lineup doesn’t look so bad. All other trims only see a $120 increase from the 2023 model year.
| Trim level | 2024 MSRP |
|---|---|
| SV Crew Cab 4×2 | $47,665 |
| SV Crew Cab 4×4 | $50,855 |
| SV King Cab 4×4 | $51,035 |
| Pro-4X Crew Cab 4×4 | $55,475 |
| Platinum Reserve 4×2 | $61,335 |
| Platinum Reserve 4×4 | $64,645 |
| XD SV Crew Cab 4×4 | $53,825 |
| XD Pro-4X Crew Cab 4×4 | $59,785 |
| XD Platinum Reserve Crew Cab 4×4 | $67,735 |
Consider this: So far this year, Nissan dealers managed to move just 10,550 Titans.
That’s a 5.9% drop from 2022 and also a drop in the bucket compared to virtually every other full-size truck in current production. The recently revamped Toyota Tundra, for example, managed to outsell the Titan nearly six-to-one. 59,735 people bought a Tundra (a 34.8% increase), to say nothing of the wildly popular Ford F-Series, GM’s Chevrolet Silverado/GMC Sierra siblings or Ram trucks.
When Nissan updated the Titan for 2020, we wondered if lagging sales would seal its fate against better-selling and more technologically advanced rivals. The automaker’s stuck with it so far, but you can’t help but wonder whether the effective price hike will hurt sales even further. Even though it’s getting long in the tooth, I’m still fond of the Titan and think it’s a great truck — that Endurance V8 is one of the best-sounding truck engines in the business — but would you spend the better part of $50,000 to $70,000 on one against the competition?
If enough folks say “yes” to that question, then the Titan may still have a few years of life in its current run. If not…the rumors of its demise may come true after the 2024 model year. As ever, we’ll have to wait and see.
