Ford CEO: Another Electric Pickup Truck Is Coming…

Could it be an electric version of the Maverick?

2024 ford maverick ev electric pickup truck
image: 2021 Tucci Maverick concept.

Ford CEO, Jim Farley, announced that “another electric pickup truck” is coming. What can this future new EV be? Let’s dig deeper.

Here is a direct quote from Jim Farley during today’s event in Michigan to launch the 2022 Ford F-150 Lightning production: “I wish we could bring you down there, but we’re already pushing dirt down in Blue Oval City in Tennessee for another electric pickup truck that’s different than this one”.

We presume by saying “bring you down there”, the CEO meant the new all-electric production facilities that Ford is currently building in Stanton, Tennessee. All information we have so far suggests that Farley is not referring to a future version of the F-150 Lightning, nor is he talking about an all-electric Super Duty. He seems to be referring to something other than a full-size F-series pickup. What could it be?

This is speculation on my part. If it’s not an F-series truck, then my guess is that Jim Farley is referring to an electric compact pickup and not a Ranger EV. This could be a version of the new Ford Maverick. Some industry insiders have told me that a midsize pickup truck is not an ideal platform for all-EV trucks. The weight of the needed battery-electric system is high and the footprint is not too big. Perhaps, a smaller pickup is a better platform for electrification? We will have to wait and see.

While we gather more news, here is the current 2022 Ford Maverick on the Ike Gauntlet™ – the world’s toughest towing test.