GMC In South Korea? The Sierra 1500 Will Spearhead The Brand’s Launch Into Asia: News

Korean customers can buy a Chevy Colorado as well, but this is the first full-size truck from the Big Three available in the KDM region

GMC South Korea launch —
GM Korea tested the waters in the South Korean market with the Chevy Colorado — and now it aims to expand that presence even further. (Images: GMC)

South Korea will be the third market in which GMC vehicles are officially sold.

General Motors recently announced its growth plan in the Korean domestic market, including the launch of 10 electric vehicles by 2025. Of course, that wasn’t the surprising development from the manufacturer’s presentation: They’re also launching the GMC Sierra in Korea next year. The half-ton truck will spearhead the brand’s entry into the Asian country, adding on to Chevrolet and Cadillac, which are already on sale there.

2022 GMC Sierra Denali Ultimate
2022 GMC Sierra Denali Ultimate

“Based on the success of the Colorado, in response to increasing interest in GM’s outstanding trucks, we plan to launch [the GMC Sierra]. With these new launches, our customers can expect and deserve more, with each new model offering an enhanced customer experience,” said GM Korea president and CEO Kaher Kazem. By the time the automaker launches the Sierra 1500 in South Korea next year, it will be the only American full-size truck available, and open up that market to one of the Big Three’s premium trucks for the first time.

Per GM Authority‘s report, the Sierra will initially sell through Chevrolet dealerships in South Korea in the second half of 2022. From there, the GMC brand could build out its own dealer network as it expands its presence with other models, like the Yukon and the flagship Hummer EV.

Pushing into South Korea will bring the 2022 Sierra 1500 — and the brand — into its third market, after North America and the Middle East. Reports within the past year also cover GM’s intent to import its full-size SUVs into the Chinese market, through its joint venture with SAIC Motor Corp.