Over the past three months, coronavirus and its related stay-at-home orders, dealer shutdowns and gigantic economic impact was always going to affect new truck sales. Since most major automakers, including the Big Three, now report quarterly, July 1 is the first opportunity we have to see how manufacturers fared.
Most car and SUV models across the industry fell by double digits, and in some cases more than 50 percent, over the same three-month period in 2019. Truck sales have been red hot these past couple years, though, and the numbers that are rolling in suggest they helped stem the flow here in the U.S. Half-ton sales, in particular, weren’t nearly as badly hit as passenger cars or even SUVs. As sales pick up from where they bottomed out during April’s wave of dealer closures and shelter-in-place orders, we’ll see just how well truck sales can recover between now and October 1.
Note: Sales figures are still rolling in as of July 1, so we will come back and update this post over the next 24 hours. If a model is marked “TBA”, its sales numbers should be available in the next few hours, so check back frequently!
Midsize truck sales: Q2 2020
| Model | Q2 2020 | Q2 2019 | Change (%) |
|---|---|---|---|
| Chevrolet Colorado | 19,843 | 31,669 | -37% |
| Ford Ranger | 25,008 | 20,880 | +20% |
| GMC Canyon | 5,225 | 11,909 | -56% |
| Honda Ridgeline | 6,380 | 8,303 | -23% |
| Jeep Gladiator | 19,568 | 7,129 | +174% |
| Nissan Frontier | 8,794 | 19,101 | -54% |
Full-size truck sales: Q2 2020
| Model | Q2 2020 | Q2 2019 | Change (%) |
|---|---|---|---|
| Chevrolet Silverado* | 122,432 | 142,464 | -14% |
| -> Silverado 1500 | 89,465 | 109,930 | -19% |
| -> Silverado HD | 31,279 | 31,496 | -1% |
| -> Silverado MD (4500-6500) | 1,688 | 1,038 | +63% |
| Ford F-Series | 180,825 | 233,787 | -23% |
| GM Trucks (COMBINED) | 176,256 | 199,321 | -12% |
| GMC Sierra* | 53,824 | 56,857 | -5% |
| -> Sierra 1500 | 38,825 | 42,911 | -10% |
| -> Sierra HD | 14,999 | 13,946 | +8% |
| Nissan Titan | 6,464 | 8,343 | -23% |
| Ram Trucks | 117,448 | 179,454 | -35% |
| Toyota Tundra | TBA |
Full-size SUV Sales: Q2 2020
| Model | Q2 2020 | Q2 2019 | Change (%) |
|---|---|---|---|
| Cadillac Escalade | 4,935 | 9,432 | -48% |
| Chevrolet Tahoe | 16,016 | 32,942 | -51% |
| Chevrolet Suburban | 7,016 | 18,266 | -62% |
| Dodge Durango | 11,694 | 19,972 | -41% |
| Ford Expedition | 12,555 | 21,796 | -42% |
| Infiniti QX80 | 3,638 | 4,822 | -25% |
| Lincoln Navigator | 2,749 | 4,387 | -37% |
| Nissan Armada | 5,127 | 8,912 | -43% |
| Toyota Sequoia | TBA | ||
| Toyota Land Cruiser | TBA |
