Pickup truck sales continue to be strong relative to the entire car industry, and 2019 could end up being a banner year for trucks.
Since 2013, light-duty pickup truck sales have increased by a full 36 percent compared to an 11 percent increase for the overall industry in that time. Pickups hit an all-time high between 1998 and 2001, when they represented nearly 20 percent of all vehicles sold in the US.
Last year, a total of 2.9 million trucks were sold in America, representing 17 percent of the overall market and marking a gradual climb that has continued since 2013.
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Through the first four months of 2019, pickup trucks sales are on pace to be up by about one percent, bringing market share back up to 18 percent and approaching the record.
If things stay on course, we’ll come up just shy of the record, but a host of new products should help to propel pickup sales. GM is getting ready to roll out its 3.0-liter diesel this year, while Ram plans to bring back the EcoDiesel. Early in 2020, we expect to see a new Toyota Tundra, possibly a new Toyota Tacoma and definitely a midsize pickup from Ram.
So for now, all we can do is wait and see if all this new product is enough to drive pickup sales a little higher, into unmarked territory.
[Source: Automotive News]
