Shocking news from Ford: on Wednesday, April, 25th 2018, Ford CEO, Jim Hackett stated that Ford will no longer sell the Focus, Fusion, C-Max, Taurus and Fiesta, leaving the Ford Mustang the only car they will continue to produce. Ford wants to eliminate $25.5 billion in operating costs by 2022. There is also the next generation Ford Focus Active crossover wagon that you may consider a car.
Basically, Ford is becoming a truck and SUV company.
Back in October of 2017, Ford stated it would trim $14 billion in operating costs by 2022. That was already a bold proclamation. Now upping the cutting to $25.5 billion is mind blowing.
According to Hackett, Ford’s profits stem from trucks, SUVs and crossovers, and he intends to focus their resources on those vehicles. The process began in October. This appears to pertain to our North American market for both fleet and consumer consumption.
Despite the removal of five cars, Ford will add five SUVs and crossovers to its lineup within the next few years. This includes the upcoming Ford Ranger, Ford Bronco, an all-new off-road activity vehicle and a Chinese-built Ford Focus Active crossover. This new lineup will be complete as of 2022.
Despite speculation from many that the Lincoln nameplate will be discontinued, Ford still sees a future with the luxury branch. According to Ford, Lincoln will focus on hybrid and plug-in hybrid technology as their vehicles grow. It’s assumed that Lincoln will continue to build SUVs and crossovers adding more to their lineup.
While many industry insiders expected a few Ford vehicles to stop production, namely the Ford Taurus and Fiesta, the elimination of so many cars surprised most.
We expect several updates on this story in the near future, but one thing in clear; Ford is going to become a truck company that happens to build the Mustang too.
