Citing customer demand, the Jeep Gladiator is now available in “Tuscadero” magenta.
Jeep is well known for loud and interesting colors across their model range, and there’s a new one to add to the 2024 Gladiator’s color palette. Called Tuscadero, this chromatic magenta (go ahead and call it pink if you want to) joins the lineup after it initially debuted on the 2021 Jeep Wrangler. Following intense demand, the automaker brought it back for the 2024 model year Wrangler, as well.
“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said head of Jeep brand Bill Peffer in Stellantis’ announcement Thursday.
Tuscadero joins other out-there colors like Nacho, Punk’n, Gobi, and Mojito, among several other fun options. As it sits right now, the 2024 Jeep Gladiator is available in ten colors:
- Bright White
- Anvil (gray) Clear-Coat
- Black Clear-Coat
- Firecracker Red
- Granite Crystal Metallic (gray)
- High Velocity (yellow) Clear-Coat
- Hydro Blue Pearl-Coat
- Sarge Green Clear-Coat
- Silver Zenith Clear-Coat
- Tuscadero
This latest addition to the exterior paint palette is available for $895. Tuscadero will initially just be available on the Sport, Mojave or Rubicon, though Jeep plans to expand availability to other trims later this quarter.
Tuscadero 2024 Jeep Gladiators will arrive in showrooms this summer.
