The first quarter of 2025 numbers are in. It’s time to check how the full-size and HD pickup truck market is doing. This represents the best-selling vehicle list in the United States. The results are mixed, and the overall sales improved by 7.4%. Let’s dig in!
General Motors still holds the distinction of selling the most pickup trucks when you combine their Chevy Silverado and GMC Sierra brands. Silverado HD and Sierra LD trucks are leading the way for GM (see below). The Ford F-series is still the best-selling truck brand. Ford had a great Q1 with F-150 and Super Duty combined sales improving by 24.5%.
Ram Truck sales continues to decline. The Ram Truck brand sales are down -11.8%. Toyota Tundra sales growth has slowed, and the Tundra brand is down -1.8% when compared to Q1 2024.
Tesla and Rivian do not report sales for their respective pickup truck brands. We will fill this data in as soon as possible based on U.S. purchase registration data.
U.S. Full-size/HD Pickup Truck Sales: Q1 2025
| Model | Q1 2025 | Q1 2024 | Change (%) |
|---|---|---|---|
| GM Trucks (COMBINED)* | 206,222 | 196,160 | 5.1% |
| Ford F-Series | 190,389 | 152,943 | 24.5% |
| Chevrolet Silverado | 127,681 | 127,563 | 0.1% |
| Ram Trucks | 78,848 | 89,417 | -11.8% |
| GMC Sierra | 78,541 | 68,597 | 14.5% |
| Toyota Tundra | 35,550 | 36,215 | -1.8% |
| -> F-150 Lightning** | ->7,187 | ->7,743 | -7.2% |
| Tesla Cybertruck | ? | ? | |
| Rivian R1T | ? | ? | |
| Hummer EV (Truck/SUV) | 3,479 | 1,668 | 108.6% |
| -> Silverado EV*** | ->2,383 | ->1,061 | 124.6% |
| Nissan Titan | 1,556 | 4,145 | -62.5% |
| -> Sierra EV*** | ->1,249 | ->New | New |
| —– | —– | —– | |
| totals: | 516,044 | 480,548 | 7.4% |
If you focus on the electric pickup sales, they are growing and the Ford F-150 Lightning is currently near the top. We do not know exactly how many EV pickup trucks Tesla, Rivian, or GMC Hummer sold. They either report these numbers at a later date or combine their numbers with other vehicles in their lineup. We know exactly how many Silverado EV and Sierra EV trucks were sold and this number also continues to grow.
General Motors and Ram are break out the heavy-duty (HD) and light-duty (LD) pickup truck sales. Here are the details.
| Q1 2025 | Q1 2024 | % Change | |
| Silverado HD | 47,099 | 41,916 | 12.4% |
| Silverado LD | 78,199 | 84,586 | -7.6% |
| Silverado EV | 2,383 | 1,061 | 124.6% |
| Sierra HD | 24,401 | 22,374 | 9.1% |
| Sierra LD | 52,891 | 46,223 | 14.4% |
| Sierra EV | 1,249 | New | New |
| — | — | — | |
| totals: | 206,222 | 196,160 | 5.1% |
Here are the Ram pickup truck details. The Ram HD lineup is going through a refresh changeover. Updated 2025 HD models are currently arriving at U.S. dealership lots.
| Q1 2025 | Q1 2024 | % Change | |
| Ram HD | 31,781 | 36,386 | -12.6% |
| Ram LD | 47,067 | 53,031 | -11.2% |
| — | — | — | |
| totals: | 78,848 | 89,417 | -11.8% |
While you are chewing on these numbers, here is our latest 2025 HD pickup truck 1/4-mile drag race battle video. Our Ike Gauntlet HD towing test comparison video will publish tomorrow.
